Key Goals:

1. Enhance Online Presence: Design and develop a visually appealing and easy-to-navigate website that showcases Aurora Cafe's offerings, ambiance, and values.

2. Brand Refresh: Create a refreshed brand identity, including a new logo, color palette, and typography, that embodies the warmth and authenticity of Aurora Cafe.

3. Increase Engagement: Develop engaging social media content and strategies to connect with the community and attract more customers.

4. Improve User Experience: Ensure the website is mobile-friendly, fast-loading, and optimized for search engines to provide a seamless user experience.

Design Constraints:

• Maintain the cozy and inviting feel of the cafe in all design elements.

• Ensure the website is easy to update for future menu changes and event announcements.

• Incorporate elements that highlight Aurora Cafe's commitment to local sourcing and sustainability.

Timeline and Milestones:

• Week 1-2: Initial consultation, project planning, and research.

• Week 3-4: Brand identity development, including logo design and brand guidelines.

• Week 5-6: Website design mockups and revisions.

• Week 7-8: Website development and content creation.

• Week 9: Final review, testing, and launch preparation.

• Week 10: Website launch and post-launch support.

Project Team:

• Project Manager: Oversees the project timeline and ensures all milestones are met.

• Lead Designer: Responsible for the visual aspects of the brand identity and website.

• Web Developer: Handles the technical development and functionality of the website.

• Content Strategist: Develops engaging and relevant content for the website and social media.

• SEO Specialist: Optimizes the website for search engines to improve visibility.